Executive Media Training

Numerous executives say that giving a media interview is more stressful than terminating a long serving employee. Why? Because they often don’t have appropriate training to manage media enquiries.

Media interviews present an excellent opportunity to provide audiences with an understanding and appreciation of a particular business or operation. But sometimes, we only get this opportunity when we least want it, or we’re least prepared.

In today’s world of ‘gotcha’ journalism it is essential that organisational spokespersons are aware of how the media functions and how to respond to media enquiries. MICOMM’s media professionals have decades of experience on both sides of the camera, and have designed specially written media training programs to equip managers with necessary media management skills.

Training with MICOMM

MICOMM has provided executive media training to representatives of major industrial and mining companies across Australia. Our training courses are tailored to meet your specific requirements and provide you the skills to be confident, flexible and effective in dealing with the media. The training is also beneficial as a guide to professional presentation skills.

MICOMM’s experienced trainers have a wealth of real world experience in media, coaching and training. Their backgrounds in television and radio inform you of how media systems operate, what journalists’ are looking for, and how to deal effectively with tough questions.

We have a comprehensive knowledge of mining and industry, gained from working with senior management at major sites throughout Australia. Our training sessions are based on potential real life events. Rely on our experience in crisis and issues management to give you the knowledge to handle tough situations with confidence.

MICOMM’s media training programs cover:

  • An introduction to the media
  • Information about ‘how to handle the media’
  • A brief on the types of interviewers you may encounter
  • Interviewing techniques and interviewee pointers
  • Types of interviews
  • Television appearances
  • Rules for tough journalists
  • How to communicate key messages
  • Transitional phrases
  • Interview practise (trainee engages in a filmed interview and is provided with detailed feedback)