Media Training for Executives

Courses in Communicating Effectively for Print, Radio & TV

Top executives say giving media interviews is more stressful than terminating an employee and is one of the single biggest stress factors in their job. Why? Media interviews present an excellent opportunity to portray positive aspects of an operation, to consolidate an understanding of the importance of the operation and to be seen by the outside world.

But why is it we sometimes only get this opportunity when we most expect it and least want it, such as in times of crisis? How can stressful events be turned into positive opportunities? Preparation and insider knowledge of how the media works—and knowing what they’re looking for—are the keys. At MICOMM, we’re media professionals with decades of experience on both sides of the camera and we’ll hand you those keys.

About Executive Media Training with MICOMM

MICOMM has extensive experience in providing Executive Media Training to representatives of major industrial and mining companies across Australia. Our training courses are tailored to meet your specific requirements and provide you the skills to be confident, flexible and effective in dealing with the media. The training is also beneficial as a guide to professional presentation skills.

MICOMM’s experienced trainers have a wealth of real world experience in media, coaching and training. Their backgrounds in television and radio inform you of how media systems operate, what journalists’ are looking for, and how to deal effectively with tough questions.

We have a comprehensive knowledge of mining and industry, gained from working with senior management at major sites throughout Australia. Our training sessions are based on potential real life events. Rely on our experience in crisis and issues management to give you the knowledge to handle tough situations with confidence.

What should good media training cover?

	An introduction to the media
	Information about ‘how to handle the media’
	A brief on the types of interviewers you may encounter
	Interviewing techniques and interviewee pointers
	Types of interviews
	Television appearances
	Rules for tough journalists
	How to communicate key messages
	Transitional phrases
	Realistic practice

TOP

MICOMM Media Training

We’ll consult with you and tailor a training course that meets your skill levels and your position needs. We’ll also include situations you’re likely to encounter. We’ll interview participants in simulated scenarios, using professional audio-visual equipment operated by experienced personnel.

As part of the process, you’ll gain experience in dealing with a range of questions—including the tough ones—and get constructive criticism and feedback on your performance. Our course content is determined by your needs from basic to advanced techniques and may include:

	Introduction to the media, including newspapers, television and radio
	The role of the reporter and journalist
	Building beneficial relationships with media representatives
	How to deal with tough journalists and media ambushes
	Developing and conveying key messages
	Preparing for various types of interviews for TV, radio and print
	Practical exercises and simulated interviews based on real life scenarios
	Television appearances

TOP

MICOMM Media Training Course Highlights

Pick the right spokesperson
The first task is to select the right spokesperson. So let’s assume you are the designated spokesperson… how do you prepare for an interview?

Know your story
No one should know your organisation’s story better than you.
Preparation is the key.

Determine your key points
Consider and write down your objectives for any interview.

Anticipate types of questions
Expect the worst and you’ll be prepared for anything.

Consider the audience
The media is merely a conduit to an audience. It’s important to think about the characteristics of those who’ll be watching the program.

Rehearse and let others hear you
Rehearse. But do it successfully.

Look the part
You are the embodiment of your organisation when you face the media. What you wear will influence the audience’s impression of your organisation.

Deadlines
How will they affect your participation?

Types of interviewer
Know with whom you will be dealing.

Interviewing techniques

Rapid questioning
When a journalist fires four or five questions at you, which one do you answer first?

Interrupting
Ho w to keep control and deliver your key points.

Paraphrasing
Listen very carefully. The skilful interviewer can distort your meaning. Are you prepared?

TOP